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Here's Why You Should Buy More Ads When the Economy Tanks

Marketing budgets are the first to get slashed when the market tightens, but that creates less competition for attention.

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By Adam Bornstein •

This story appears in the March 2023 issue of Entrepreneur. Subscribe »

Q: In this unsteady economy, I have to pull back on my marketing dollars. How can I not lose momentum? – Leon, Atlanta

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